Given Google’s ever-changing algorithms and updates, local Search Engine Optimization (SEO) has drastically changed over the years. In the past, simply stuffing keywords on your site was sufficient. No longer is that the case. Now you have to consider NAP (name, address, phone) citations, your Google My Business profile, reviews, content on your website, backlinks, and all of … [Read more...] about 4 Ways to Transform Your Local Landing Page Into a Great SEO Tool
Search engines have changed considerably over the past 25 years. Google hardly resembles what started out as, and the technology behind information search and retrieval is significantly more advanced. New additions like mobile and voice searches have changed the way people look for information. Everyone is in the content game. As search engines evolve, so does search engine … [Read more...] about 5 Elements of an Effective Modern SEO Strategy
Yelp is a website that lists reviews for a wide range of businesses and services. From restaurants, salons, health clinics, spas, and even plumbers—you name it, and Yelp probably lists it. Yelp is an incredibly helpful site for consumers that allows them to weigh their options before purchasing a product or booking a service. As fantastic as the idea is, some businesses … [Read more...] about Understanding How Yelp’s Review System Works
This is the first of our Industry Insights articles where we reach out to professionals across the country to gain insight into their businesses. For this article, we surveyed immigration attorneys from across the country to learn about the questions that they are most commonly asked and their answers to those questions. We hope that this can be an interesting and … [Read more...] about Immigration Lawyers Most Commonly Asked Questions (and the answers you should know)
If you’ve been working in the search engine optimization industry for a while now, you’ve probably seen a tidal wave of changes taking place year after year; from revised algorithms to clearer distinctions between white hat and black hat SEO, changes are abundant in the hyper-evolutionary industry. However, as new as knowledge can get and as quickly as things can … [Read more...] about Buying Backlinks – Should You Do it?