Given Google’s ever-changing algorithms and updates, local Search Engine Optimization (SEO) has drastically changed over the years. In the past, simply stuffing keywords on your site was sufficient. No longer is that the case. Now you have to consider NAP (name, address, phone) citations, your Google My Business profile, reviews, content on your website, backlinks, and all of … [Read more...] about 4 Ways to Transform Your Local Landing Page Into a Great SEO Tool
Yelp is a website that lists reviews for a wide range of businesses and services. From restaurants, salons, health clinics, spas, and even plumbers—you name it, and Yelp probably lists it. Yelp is an incredibly helpful site for consumers that allows them to weigh their options before purchasing a product or booking a service. As fantastic as the idea is, some businesses … [Read more...] about Understanding How Yelp’s Review System Works
If you’ve been working in the search engine optimization industry for a while now, you’ve probably seen a tidal wave of changes taking place year after year; from revised algorithms to clearer distinctions between white hat and black hat SEO, changes are abundant in the hyper-evolutionary industry. However, as new as knowledge can get and as quickly as things can … [Read more...] about Buying Backlinks – Should You Do it?
In 2019, it is essential for every business to be set up on Google My Business. It may seem daunting for small business owners, however the process can be straightforward and extremely worthwhile. Your customers are already looking for you, but if they find your competitor first, then you are missing out on valuable leads. The tools provided through Google My Business allow you … [Read more...] about How to Optimize Google My Business and Increase Your Leads
If you run a local business, you've most likely heard of local SEO and of how important it is. However, you probably haven't taken the time to really dive in and understand what you need to do to succeed and differentiate yourself from your competitors. Heck, that's probably why you are reading this right now! As someone who focuses on local SEO full-time, I'm here to help … [Read more...] about The Importance of Local SEO For Your Business (and what to do about it)